Great success for the inauguration of the new Amen flagship store in Florence. Saturday 6 April in the Tuscan capital the main attraction of the city, among the most Italian destinations, was the opening of the flagship store of the jewelery brand in which many took part arriving here from the north and south of the country. The spotlight was on the elegant store, where the Amen logo stood out like the iconic advertising campaigns of the brand, furnished in a minimal chic style with bright windows populated by our collections. And it was a grand opening for the presence of many, in the frame of the store. They were posed in front of a photograph, smiled and greeted the guests of the event welcomed with a smile by the brand's founder, Giovanni Licastro. Among the special guests, Gianni Ippoliti known face of the TV, Eleonora Cortini di Mezzogiorno in the family, the actor and model Andrea Preti, the showgirl Alessia Fabiani, the columnist for Men and Women Mario Serpa, Valentina Tarsitano and Roberta Guerrini dancers de La Corrida, Aurora Celli and Emma Del Toro Tik Tok influencer, Francesca Del Toro, dancer of Amici. The symbol of the ribbon cutting took place, in which all the guests gathered near the "landlord" took part. Toast and greetings have thus touched the inauguration to which a special space has been dedicated, accentuated by the strong social message conveyed: Giovanni Licastro personally rewarded the talented actors of the film released at the cinema Detective by chance, disabled children of the non-profit organization Art in the Heart . An initiative in line with the historic collaborations of Amen with numerous non-profit organizations seeking disability products, such as the Insuperable project in which part of the sales proceeds are donated to Reset Academy, the centers where we practice sport as an integration tool. And all the bracelets made to grow the project have been delivered Among the cast actors present, Emanuela Annini, Giulia Pinto, Ludovica Boccaccini, Giuseppe Rappa, Giordano Capparucci, Alessandro Tiberi, Matteo Panfilo. At the inauguration event there was a dear friend of the Amen brand, Deborah Salvatori Rinaldi, center of Florentia for women, and Insuperable testimonials.