AMEN FLAGSHIP STORE
FLORENCE
Great success for the grand opening of the new Amen single-brand store in Florence. On Saturday 6th Aprile in Tuscan county seat the main attraction of the city, one of the most visited cities of Italy, was the opening of the flahship store of the jewelry brand in which a lot of people took part arriving here from Northern and Southern Italy. Spotlights pointed on the elegant store, where the Amen logo stood out everywhere as well as the iconic advertising campaigns of the brand, furnished in a minimal chic style with bright shop windows popolate by our collections.
It was a grand opening thanks to the presence of many VIP who posed in front of photographers in the setting of Amen store, smiled and greeted the guests of the event hosted with a smile by Giovanni Licastro, the founder of the brand.
Among the special guests: Gianni Ippoliti, well-know face of TV, Eleonora Cortini of “Mezzogiorno in famiglia,” the actor and model Andrea Preti, the showgirl Alessia Fabiani, the columnist Of “Uomini e Donne” Mario Serpa, Valentina Tarsitano and Roberta Guerrini dancers of “La Corrida,” Aurora Celli and Emma Del Toro Tik Tok influencer, Francesca Del Toro dancer of “Amici.”
Symbolic was the ribbon cutting in which all the guests close the holder participated.
Toasts and greetings gladdened the inauguration in which a special space was dedicated to a strong social message: Giovanni Licastro personally awarded the talented actors of the film released at the cinema “Detectives by chance,” the disabled children of the “L’Arte nel cuore” non-profit organization.
An iniziative in line with Amen’s past collaborations with numerous non-profit organizations acting in the disability field, such as the “Insuperabili” project, in which part of profits from sales are donated to Reset Academy, the centres where boys and girls play sports as instrument of integration. The bracelets realized for this solidarity project were given to these young people who together proved, once again, that where there is talent the are no barriers.
Among the cast actors were present: Emanuela Annini, Giulia Pinto, Ludovica Boccaccini, Giuseppe Rappa, Giordano Capparucci, Alessandro Tiberi, Matteo Panfilo.
A dear friend of the brand, Deborah Salvatori Rinaldi, center forward of Florentia Women’s Football and “Insuperabili” testimonial, was present at the opening event.
STORE LOCATOR
Find the storeGreat success for the grand opening of the new Amen single-brand store in Florence. On Saturday 6th Aprile in Tuscan county seat the main attraction of the city, one of the most visited cities of Italy, was the opening of the flahship store of the jewelry brand in which a lot of people took part arriving here from Northern and Southern Italy. Spotlights pointed on the elegant store, where the Amen logo stood out everywhere as well as the iconic advertising campaigns of the brand, furnished in a minimal chic style with bright shop windows popolate by our collections.
