The new Amenstore opens in Lonato del Garda

Saturday 12 February Amen inaugurated a new flagship store inside the "Il Leone" shopping center in Lonato (Bs), in the splendid setting of Lake Garda and a stone's throw from the famous tourist resorts in the area.

This opening represents an important step in the context of the brand's retail development, which sees the birth of a new refined and welcoming format to describe the Amen world. The pastel pink tones of the wooden panels, the transparency of the glass, the warmth of the carpet and the arrangement of the furnishings are designed in order to invite the customer to discover the Amen jewels. The large monitors show the promotions in progress and tell the story of the brand. This new opening, which will be joined by the Coin di Bergamo and Brescia corners, will soon be followed by new brand stores in Portogruaro and Casalecchio di Reno, reflecting the growth of Amen's retail which desires to offer a context and a shopping experience lived up of the elegance of their jewels.