Amen has inaugurated the new flagship store in Portogruaro, inside Adriatico 2, an important shopping center with over one hundred shops, in a strategic position ten minutes from the motorway exit.
Designed to make the jewel and the sales experience the absolute protagonists, the format draws inspiration from the history of the brand: spirituality, inclusiveness and research of POP modernity are the concepts through which the classic architectural elements have been reinterpreted from a new point of view.
The pink material background, coordinated with the furnishings of the same color, is almost invisible to enhance all the display elements. The niches, etymologically inspired by the concept of welcoming the nest, frame the display cases that house the jewels, while the RGB LEDs become transversal decorative elements that illuminate and color the store, according to a seasonal or daily communicative dynamism that can periodically change the key. of reading the shop, without ever forgetting the recognizability of the brand.
The project is completed by a ton sur ton metallic texture used in the horizontal and vertical exposure and in the decorative elements.
The project was carried out by Sake Studio of Sesto Fiorentino (Ar)
Amen Store C/C shopping center Adriatico 2 in Portogruaro VE
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Amen inaugurates the new fagship store in Portogruaro.